Goal: To help Christopher establish his brand identity as an artist, create brand collateral, design and develop a website that would allow him to sell his art.

My role: Consulted with Christopher to determine his brand perspective, needs, and voice. Designed a logo and created a simple brand guide document including typography styles and colors. Determined site architecture, created wireframes, and page designs. Developed a custom Shopify theme and configured all products.

Tools and technologies: Created logo using Adobe Illustrator. Created brand collateral and brand guide in Adobe InDesign. Built the Shopify theme using Liquid, HTML, JavaScript, SCSS/CSS.